Build the future: Vattenfall x Minecraft
Client:
Vattenfall
Year:
2025
Brief:
Vattenfall wants to demonstrate their fossil-free Cemvision cement by activating it in a new and unexpected context or collaboration, making an abstract industrial innovation tangible and relevant for a wider audience, while staying true to their platform Fossil Freedom and the line Working for fossil freedom.
Solution:
We created a story-driven adventure map inside Minecraft called
Isle of Waterfalls — where players follow a narrative about a world losing its energy and must infiltrate a factory to create a new sustainable material. By turning fossil-free Cemvision cement into a playable in-game building block, players experience Vattenfall’s climate innovation through exploration, problem-solving and world-building.
Hero film
