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Clash of Clans: Cringe Free Vision Blinders 2000TM

Client:

Brief:

Clash of Clans

Year:

2026

Help Clash of Clans break out of the game and into culture by turning the launch of its Netflix series into a cultural moment people couldn't ignore.

Insight:

Second-hand embarrassment has become one of the internet's most valuable forms of entertainment. Reality TV, livestreams and social media are designed to make us cringe. Yet our reaction is always the same: look away.

Solution:

Introducing the Clash of Clans Cringe Free Vision Blinders 2000™.
Inspired by horse racing blinders and powered by the iconic Rage Barbarian hairstyle, the wearable device helps viewers block out unwanted cringe while keeping their hands free. By taking responsibility for the world's growing cringe problem, Clash of Clans transformed from part of the entertainment into a tool for surviving it.

Blinders on. Clash on.

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