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Lotto - miljonärsåkomman
Client:
Client:
Brief:
Brief:
Client:
Lotto - Svenska Spel
Year:
2026
Brief:
Lotto is the game that creates many millionaires. The brief was to strengthen Lotto’s appeal and its association with big million-krona wins.
Solution:
Millionaire Conditions
A series of films where newly minted Lotto millionaires seek treatment at a chiropractic clinic because they simply can’t get their arms back down.
The joy of winning has literally gotten stuck in their bodies
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